When crafting the 'About Us' page for a coaching business, it's important to maintain a professional and engaging tone.

Here are some guidelines and an example:

1. Use Third-Person: Write from a third-person perspective to maintain professionalism and credibility. For example, "John Doe has over 15 years of experience in life coaching, specializing in career development and personal growth."

2. Highlight Experience and Qualifications: Emphasize your experience, qualifications, and any notable achievements or credentials in the field.

3. Showcase Your Approach: Briefly explain your coaching philosophy or approach. This helps potential clients understand what sets you apart.

4. Include Success Stories: Mention a few success stories or testimonials, which can build trust and demonstrate your impact.

5. Keep It Concise and Engaging: While being informative, ensure the content is concise and engaging to hold the reader's interest.

Example:

Jane Smith, a certified executive coach, brings a unique blend of industry experience and coaching expertise to her clients. With a Master's degree in Organizational Psychology and over a decade of working with Fortune 500 executives, Jane offers transformative coaching tailored to each individual's career aspirations. Her innovative methods have been lauded in numerous business publications. She has successfully helped over 70 clients achieve significant career milestones and personal growth. Her innovative methods and impactful results have been lauded in numerous business publications.