podcast-flow

🎙️ The Podcast Flow That Sells Without Selling

Now that you understand how the TNT method helps you attract and nurture warm leads, it’s time to master how to perform in a JV interview (like a podcast) so you can turn visibility into real opportunities.

In this training, you’ll learn the exact structure to follow during your JV podcast interviews. Sai breaks down the 3-part interview response method:

1. Dig into the pain → 2. Share a testimonial → 3. Seed mentorship

This video walks you through the ideal interview flow—a proven structure that helps you build trust with your audience, connect deeply with their pain points, and gently guide them toward taking the next step with you.

Mid-Interview CTA:
You’ll discover how to naturally offer a free downloadable resource during the interview (like a PDF or checklist) that captures email addresses and builds your list—without breaking the flow or sounding salesy.

End-of-Interview CTA:
You’ll learn how to offer a limited number of free coaching calls in a way that feels generous and authentic, while using real scarcity to encourage qualified listeners to book with you—without needing a hard sell.

🧩 Flow 1: Mid-Interview CTA – Offer a Free Downloadable

This CTA is designed to capture email leads from listeners who aren’t ready to book a call yet, but want value. Here's how to deliver it naturally during the interview:

Stage 1: Spot the Opening

Look for a natural moment in the conversation—ideally when you’ve just talked about a pain point or shared a relevant story.

Example:
“We’ve just been talking about how choosing the wrong niche can slow down your entire business...”

Stage 2: Introduce the Resource

Mention that you've created something to help with exactly what was discussed.

Example:
“I actually created a simple PDF that lists out the top 100 coaching niches for 2025—based on results we’ve seen from real clients.”

Stage 3: Frame it as a Gift

Position it as something for the audience, not a pitch.

Example:
“I normally reserve this for clients, but I’d love to offer it to your listeners for free.”

Stage 4: Give Clear Download Instructions

Mention where they can get it and how.

Example:
“They can grab it at [YourLink.com], or just check the show notes below.”

Stage 5: Keep It Moving

Return to the flow of the interview smoothly.

Example:
“Now, back to what we were saying about how niche clarity changes everything…”

✅ Key Reminders for Mid-CTA:

Ask the host in advance if you can offer something.
Don’t sound promotional—focus on solving a pain.
Always send them to a landing page that collects emails.

🎤 Flow 2: End-of-Interview CTA – Offer a Free Coaching Call

This CTA is where you guide action from serious leads who are ready to engage. You’ll use scarcity and specificity to make the offer feel valuable and urgent.

Stage 1: Host Asks “How Can People Reach You?”

Example:
“Thanks for asking! I was thinking about how I could give more value than just this interview…”

Stage 2: Acknowledge the Listener’s Life

Example:
“Life gets busy, and listening to a podcast is great—but applying it is another story.”

Stage 3: Describe What the Call Includes

Example:
“So I’m offering 10 free coaching calls where we’ll identify your niche, make sure your offer is irresistible, and map out how to start getting clients fast.”

Stage 4: Mention Scarcity + Why

Example:
“I only have time for 10 spots this month, especially with kids back in school.”

Stage 5: Clarify It’s Not a Sales Call

Example:
“This is not a sales call. If we feel it’s a fit, we can talk about next steps—but the call itself is all value.”

Stage 6: Give the Link + Urgency

Example:
“Go to [BookingLink.com], grab a spot before they fill up—and I’ll see you on the call.”

✅ Key Reminders for End CTA:

Use scarcity with real logic (“Only 10 spots because...”).
Always give value first: niche, offer, getting clients.
Let them know upfront that working together can be discussed later.

🧠 Your Takeaway

You don’t need to give away solutions.
You need to show that you understand their pain better than anyone else.

When people feel seen and understood, they trust you.
And when they trust you, they convert.

Do’s	Don’ts
Follow the format: Pain → Testimonial → Mentorship Use client stories or your own transformation Insert 2 CTAs (freebie + call) at the right times Use real scarcity for coaching calls Always ask the host’s permission before dropping links	Over-explain or give away your entire method Skip storytelling—emotion sells Sound like a pitch—focus on service Forget to direct listeners clearly to next steps

🙋 Frequently Asked Questions

Q1. What if I don’t have a client story yet?
Use your own story—just be sure to show how you or a mentor solved the pain.

Q2. What does it mean to "seed mentorship"?
It means positioning yourself as the expert by mentioning past client results or how mentorship helped you. This builds credibility without pushing a sale.

Q3. Can I offer both a freebie and a call?
Yes. Share the downloadable mid-interview and the call invite at the end. Just be sure to get the host’s OK first.

Q4. What if I forget to give my CTA during the episode?
If pre-recorded, send it to the host to add to show notes. If live, follow up afterward and ask the host to share it with listeners.

Q5. What kind of freebie works best?
Offer something tangible with high perceived value and solve one clear pain point—like a PDF, report, or ebook. Tie it to the topic you discussed.

Q6. How do I handle too many call bookings?
Offer limited spots. If they fill up, direct the rest to your downloadable resource or waitlist for follow-up.

Q7. Should I use the same stories in every interview?
Yes! You only need 5–7 strong stories. Repeating them builds brand recognition and consistency.

Q8. What if the host asks an unexpected question?
No problem—pivot back to the pain → testimonial → mentorship structure to stay on track.

Q9. How do I make sure my call invite doesn’t sound like a pitch?
Frame it as a gift. Emphasize what they’ll get out of it and clarify it’s not a sales call unless it naturally makes sense to explore next steps.

Q10. Do I need to use both CTAs every time?
No. Even just one well-placed CTA can lead to strong conversions. Use both if the flow allows.

Q11. What if I don’t have a client testimonial yet?
No problem. Share your own transformation story. If you solved the same problem you now help others with, that’s powerful.

Q12. What if the podcast audience isn’t exactly my niche?
That’s okay. Focus on overlapping pain points—emotional or practical challenges. Connection matters more than niche match.